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        <title>Video Archive – The Conference by Media Evolution</title>
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        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</description>
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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
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        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
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            <title>Joanne McNeil – Stories that shape the future</title>
            <link>http://videos.theconference.se/joanne-mcneil-stories-that-shape</link>
            <description>&lt;p&gt;&lt;p&gt;Do you want a robot president? Let’s talk about the potential power of science-fiction stories. Have you read Dune? Watched Bladerunner? How about the Parable of the Sower? The Earthsea series?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;span&gt;&lt;p&gt;Cultural references as found in science-fiction novels have a huge impact on what the tech in the coming years might look and feel like. But most of all, on our collective expectations and imagination of a possible future. To exemplify this, Joanna McNeil (author of Lurking: How a Person Became a User and upcoming novel, Too Early For The Future) shares several examples from recent pop culture. The film Minority Report had a workshop in early production days that brought together a group of futurists to imagine the future that is both possible but also looks good in a Hollywood movie. Also Elon Musk has in a way inspired many to think about what mainstream space travel could be like. Jose Fernandez, a Hollywood costumer who created many iconic costumes and dresses in major blockbuster movies such as Batman and Marvel movies, contributed to shaping the general understanding of what the future might look like since movies are often connected to what people actually think and remember.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;/span&gt;&lt;p&gt;This talk stresses that science-fiction stories might not necessarily teach us about our future, but rather shape our present. Why are we attracted to some visualisations of human culture right now? How does the storytelling methods of science fiction allow us to feel where we do NOT want to go culturally? To conclude her talk, Joanna highlights the potential of science-fiction to inspire and to constructively criticize technology of the future.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/joanne-mcneil-stories-that-shape"&gt;&lt;img src="http://videos.theconference.se/64968578/77243239/9feeac909ffd2f2ea6f4ab12602bdb5b/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Mon, 29 Aug 2022 08:49:07 GMT</pubDate>
            <media:title>Joanne McNeil – Stories that shape the future</media:title>
            <itunes:summary>Do you want a robot president? Let’s talk about the potential power of science-fiction stories. Have you read Dune? Watched Bladerunner? How about the Parable of the Sower? The Earthsea series?Cultural references as found in science-fiction novels have a huge impact on what the tech in the coming years might look and feel like. But most of all, on our collective expectations and imagination of a possible future. To exemplify this, Joanna McNeil (author of Lurking: How a Person Became a User and upcoming novel, Too Early For The Future) shares several examples from recent pop culture. The film Minority Report had a workshop in early production days that brought together a group of futurists to imagine the future that is both possible but also looks good in a Hollywood movie. Also Elon Musk has in a way inspired many to think about what mainstream space travel could be like. Jose Fernandez, a Hollywood costumer who created many iconic costumes and dresses in major blockbuster movies such as Batman and Marvel movies, contributed to shaping the general understanding of what the future might look like since movies are often connected to what people actually think and remember.This talk stresses that science-fiction stories might not necessarily teach us about our future, but rather shape our present. Why are we attracted to some visualisations of human culture right now? How does the storytelling methods of science fiction allow us to feel where we do NOT want to go culturally? To conclude her talk, Joanna highlights the potential of science-fiction to inspire and to constructively criticize technology of the future.</itunes:summary>
            <itunes:subtitle>Do you want a robot president? Let’s talk about the potential power of science-fiction stories. Have you read Dune? Watched Bladerunner? How about the Parable of the Sower? The Earthsea series?Cultural references as found in science-fiction novels...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>21:30</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Do you want a robot president? Let’s talk about the potential power of science-fiction stories. Have you read Dune? Watched Bladerunner? How about the Parable of the Sower? The Earthsea series?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;span&gt;&lt;p&gt;Cultural references as found in science-fiction novels have a huge impact on what the tech in the coming years might look and feel like. But most of all, on our collective expectations and imagination of a possible future. To exemplify this, Joanna McNeil (author of Lurking: How a Person Became a User and upcoming novel, Too Early For The Future) shares several examples from recent pop culture. The film Minority Report had a workshop in early production days that brought together a group of futurists to imagine the future that is both possible but also looks good in a Hollywood movie. Also Elon Musk has in a way inspired many to think about what mainstream space travel could be like. Jose Fernandez, a Hollywood costumer who created many iconic costumes and dresses in major blockbuster movies such as Batman and Marvel movies, contributed to shaping the general understanding of what the future might look like since movies are often connected to what people actually think and remember.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;/span&gt;&lt;p&gt;This talk stresses that science-fiction stories might not necessarily teach us about our future, but rather shape our present. Why are we attracted to some visualisations of human culture right now? How does the storytelling methods of science fiction allow us to feel where we do NOT want to go culturally? To conclude her talk, Joanna highlights the potential of science-fiction to inspire and to constructively criticize technology of the future.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/joanne-mcneil-stories-that-shape"&gt;&lt;img src="http://videos.theconference.se/64968578/77243239/9feeac909ffd2f2ea6f4ab12602bdb5b/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>stories that shape the future</category>
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            <title>Adrian Hon – Stories that shape the future</title>
            <link>http://videos.theconference.se/adrian-hon-stories-that-shape-the</link>
            <description>&lt;p&gt;&lt;span&gt;&lt;p&gt;Consider an object near you right now. How big is it? How does it feel? Who made the object? How are people using it in unexpected ways? How does it end? Are you up for trying another experiment? Write about the object. Writing about objects forces you to be specific - it makes you think about a specific place, time, people and context of its use, thus it makes&amp;nbsp; you think about the past, present and future of this object.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;A History of the Future in 100 Objects is a fictitious novel set in the year 2100 that introduced 100 objects. By looking back, it describes our present and possible near future. A BBC series inspired Adrian Hon, CEO and Co-Founder of Six to Start, to write the novel.&lt;/p&gt;&lt;/span&gt;&lt;p&gt;Adrian urges you to be specific when you learn about things. Consider its materiality and qualities like size, weight and comfort when using it. Also other aspects like who physically made this object and how people are using it in unexpected ways. But why 100 objects?&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/adrian-hon-stories-that-shape-the"&gt;&lt;img src="http://videos.theconference.se/64968571/77243555/3a7301e3baef7b4f0dd48c93dfa4ccae/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Mon, 29 Aug 2022 08:49:00 GMT</pubDate>
            <media:title>Adrian Hon – Stories that shape the future</media:title>
            <itunes:summary>Consider an object near you right now. How big is it? How does it feel? Who made the object? How are people using it in unexpected ways? How does it end? Are you up for trying another experiment? Write about the object. Writing about objects forces you to be specific - it makes you think about a specific place, time, people and context of its use, thus it makes you think about the past, present and future of this object.A History of the Future in 100 Objects is a fictitious novel set in the year 2100 that introduced 100 objects. By looking back, it describes our present and possible near future. A BBC series inspired Adrian Hon, CEO and Co-Founder of Six to Start, to write the novel.Adrian urges you to be specific when you learn about things. Consider its materiality and qualities like size, weight and comfort when using it. Also other aspects like who physically made this object and how people are using it in unexpected ways. But why 100 objects?</itunes:summary>
            <itunes:subtitle>Consider an object near you right now. How big is it? How does it feel? Who made the object? How are people using it in unexpected ways? How does it end? Are you up for trying another experiment? Write about the object. Writing about objects...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>19:36</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;span&gt;&lt;p&gt;Consider an object near you right now. How big is it? How does it feel? Who made the object? How are people using it in unexpected ways? How does it end? Are you up for trying another experiment? Write about the object. Writing about objects forces you to be specific - it makes you think about a specific place, time, people and context of its use, thus it makes&amp;nbsp; you think about the past, present and future of this object.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;A History of the Future in 100 Objects is a fictitious novel set in the year 2100 that introduced 100 objects. By looking back, it describes our present and possible near future. A BBC series inspired Adrian Hon, CEO and Co-Founder of Six to Start, to write the novel.&lt;/p&gt;&lt;/span&gt;&lt;p&gt;Adrian urges you to be specific when you learn about things. Consider its materiality and qualities like size, weight and comfort when using it. Also other aspects like who physically made this object and how people are using it in unexpected ways. But why 100 objects?&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/adrian-hon-stories-that-shape-the"&gt;&lt;img src="http://videos.theconference.se/64968571/77243555/3a7301e3baef7b4f0dd48c93dfa4ccae/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Q&amp;A Stories that shape the future</title>
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            <description>&lt;p&gt;Q&amp;amp;A with Joanne McNeil (Author) and Adrian Hon (Six to Start).&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-stories-that-shape-the-future"&gt;&lt;img src="http://videos.theconference.se/64968571/77243594/d602c1942084b4e0929cdcfb38cfb379/standard/download-7-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Mon, 29 Aug 2022 08:48:37 GMT</pubDate>
            <media:title>Q&amp;A Stories that shape the future</media:title>
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            <itunes:subtitle>QA with Joanne McNeil (Author) and Adrian Hon (Six to Start).</itunes:subtitle>
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            <itunes:duration>13:16</itunes:duration>
            <media:description type="html">&lt;p&gt;Q&amp;amp;A with Joanne McNeil (Author) and Adrian Hon (Six to Start).&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-stories-that-shape-the-future"&gt;&lt;img src="http://videos.theconference.se/64968571/77243594/d602c1942084b4e0929cdcfb38cfb379/standard/download-7-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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